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Sr. SMB Marketing Specialist

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外資グローバルIT企業様より、Sr. SMB Marketing Specialist !

募集要項

業務内容

■About Organization
Belongs to Commercial marketing, demand generation team
• Manager : Sr.manager
• Subordinates : 1 Outsource
• Number of Peers : 4
■Roles and responsibilities
The Senior SMB Marketing Specialist oversees SMB marketing strategy including digital strategy for commercial marketing.
This person will develop, implement, track and optimize SMB campaigns utilizing digital and offline channels to maximize Lenovo’s commercial business in SMB sectors.
As a specialist in SMB, the person will also own commercial portal and drive traffic.

• Managing digital channel to generate traffic to commercial portal and to generate sales leads.
• Optimizing conversion points and demand degeneration funnels.
• Utilizing a range of techniques including paid search, PPC, and SEO to achieve campaign goals.
• Developing digital and offline marketing campaigns with commercial pricing team.
• Aligning with e-commerce team to avoid conflict and optimize commercial user experiences.
• Developing marketing campaign with contents marketing team to find the right combination of compelling messaging and offering to the target segment.
• Developing creative that drive customer acquisition in order to increase awareness and sales contribution for both sort term and longer term.
• Managing Lenovo commercial’s brand and raise awareness by executing product campaigns.
• Partnering with CRM marketing to enable marketing automation through digital media.
• Developing end to end process to maximize business customers’ web experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Provide commercial customers and prospects with their pain point solver information regarding the products, solutions, industry and portal site should have MA embedded for better scoring
• Leading quarterly and yearly planning including budgetary control of all SMB marketing including the portal operation.
• Setting and developing KPIs.
• Review new technologies and keep the company at the forefront of developments in digital marketing and offline tactics in B to B sector
• Building communication with agencies to drive operation effectively


■Key Interaction with:
• Develop plan and review the results with team member
• Develop plan and review the results with all member of Comm marketing team internally
• Develop plan and review with agencies
• Communicate with MM/SMB Sales team
• Communicate to 4P/BDM/Product/Operation team

求められる経験

Must Have – essential
• Demonstrable experience in creating, developing and executing SMB and digital marketing strategies based on demand generation team goals
• Over 5 – 7 years marketing experience
• The ability to use innovative and creative thinking to achieve marketing objectives within budgetary and regulatory requirements
• Data Analytical experience
• Understanding of marketing & sales applications such as SFDC, Marketing Automation, and other CRM applications.
• Understanding of webpage structure  
• Basic knowledge of HTML tag, CSS, ID attribute, scripting language 
• Familiarity with web analytics tools such as Google Analytics and experience in Google Adwords, DMP, SNS,

• Excel Skills - Intermediate level (function, VBA, Pivot, Macro)
• Strong written and verbal communication skills in business
• Basic marketing knowledge
• Excellent problem solving skills
• Business level Japanese skill if an applicant’s native language is not Japanese.
• Business level English
• Logical communication skill
• Team player

Good to have - desirable
• PR experience
• Advertisement (Print)
• Product marketing
• Event marketing
- Knowledge of PC industry
- Knowledge of PC, Tablet, Smartphone product

免許・資格

特許

語学力

あれば尚可

年収

~1200万

給与

年俸制

雇用形態

正社員

勤務地

東京都

通勤交通費

全額支給

休日

土、日、祝日、会社規定

福利厚生

各種社会保険完備

企業情報

事業内容

■コンピューター、ソフトウェア等、物品の製造・開発・研究・購入・使用・販売・賃貸・保守・サービス及び輸出入
■上記の物品の捉付に伴う建築工事、電気工事、電気通信工事、管工事、内装仕上工事、消防施設工事、及びとび・土木工事の請負、設計、施工並びにこれらを監理する行動
■企業の行う製品開発、顧客管理、物流等各種業務に関するコンサルティング
■企業の経理事務、顧客管理事務、不動産管理事務、購買事務等各種事務の受託
■情報処理システムの設計、開発、運用、管理及び保守の受託及び貸与
■情報処理に関する教育及び情報処理システムを利用した各種教育プログラムの開発、実施、受託及び貸与
■貨物運送取扱事業、貨物自動車運送事業、倉庫業、包装・梱包業、航空貨物運送代理店業及び通関業
■債権の買取及び金融業務
■上記に関するノウハウ、特許権その他の知的財産及びその実施権の取得、利用及び実施許諾

業種分類

電気・電子・半導体・コンピュータ・精密機器
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