この求人にエントリーする 求人No. 158784
|I. BUSINESS CONTEXT: Business context and operational challenges
CHANEL Japan Fragrance & Beauty Products Division aims to enhance the value of CHANEL's client experience through touchpoints across on and offline. One of these touchpoints, Events as a gateway to meeting new customers and gaining Chanel fans through the experience. CHANEL Fragrance & Beauty Products Division has conducted Pop-up and department store events in the past. On top of them, we would like to accelerate loyal customer events that will keep our customer’s engagement and long-term relationship in the future.
Looking around the market today, many fashion, jewelry, and cosmetics brands are holding events, and the way they represent themselves and generate traffic is becoming increasingly competitive. In such a situation, it is very important to think strategically about how to increase our saliency by providing a unique Chanel experience and how to incorporate events within our eco system.
II. EXISTING AND FUTURE STAKES: Areas of transformation for the future
To achieve this, it is necessary to have a deep understanding of the brand and what image we want to convey to
our customers, while at the same time being able to think of ways to deliver that image to as many customers as
At Chanel, brand equity is an important metric, and it is very important to design events with this in mind.
Until now, brand pop-up events and department store events have been handled by different teams, but in the
future it will be necessary to manage the entire event in a comprehensive manner and organize both off-site and
department store events, as well as VIP events.
As CHANEL is a human driven company, ensuring to collaborate with Marketing, Sales, Education, Studio, and PR. Also need to get Media & Communication team support for optimal saliency expansion. Events are a large cost-moving operation, and involvement with the Purchasing Department is a very important part of the job.
It is also clear from several past results that collaboration with vendors outside the company is one of the major keys to success. It is essential to build a beneficial network both internally and externally to ensure smooth operations.
III. RESPONSIBILITIES AND ACCOUNTABILITIES: Based on above
Impact at CHANEL
Design event plans to increase CHANEL Japan Fragrance & Beauty Products Division’s saliency and reach as many new clients as possible to deliver the Chanel experience. Collaborate with internal and external audiences with an eye toward building better relationships to achieve this.
The Event Manager is responsible for the following:
Plan event from start to finish according to requirements, target audience and objectives
Negotiate and collaborate with global teams to enhance the event’s success
Prepare budgets and ensure adherence
Source and negotiate with vendors and suppliers
Develop and implement actions to increase the saliency of the brand by collaborating with PR, corporate M&C and Global Social Media, Media, and Artistic direction team.
Optimization of the customer journey within the event and implementation of the necessary digital solutions
Coordinate all operations
Lead promotional activities for the event
Supervise all staff (event coordinators, staff, caterers etc.)
Approve all aspects before the day of the event
Ensure event is completed smoothly and step up to resolve any problems that might occur
Analyze the event’s success and prepare reports
The key stakeholders and working relation will comprise:
Japan F&B business team
Japan M&C, IT, Legal
Global CEC, PR, AD
・Based on your experience, skills and potential
・Salary Review: once a year
① Monthly salary
② Seasonal Bonus（4month）
③ Performance Bonus（Grade Specifi c Ratios）
Annual Salary (①＋②＋③)：
Annual Salary (①＋②＋③)：10M - 12M
・Full transportation coverage
・Staff sales (perfume & cosmetics / fashion products / watch & fine jewelry)
・Relo Club membership
・Recreation center / accommodation facility discount
・Language training support