Client Strategy & Communication Specialist/Coordinator 
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求人No. 176641
募集要項
業務内容 |
I. BUSINESS CONTEXT: Business context and operational challenges ・Client Engagement Client Strategy & Communication team aims to enhance recruitment and nurturing clients through various digital CRM related projects leveraging our Client database. We have been collecting and managing various CRM related data and it is very important that we understand our clients’ purchase behavior and leverage CRM data that information for communication our brand information to bring up clients’ s royalty to the brand. ・EDM is a very powerful touchpoint to communicate with the approximately 2.5 million customers currently registered in the Fragrance & Beauty and Watches and Fine Jewelry Division database and authorized to receive information. ・With the collected clients’ profiles and activity data in our database, it is very important to thoroughly understand our clients and build strategic communication plan based on the clients’ persona. We are aiming to drive and well manage our digital marketing communication by reaching out to the right audience at right timing with very personalized content of our brand. By having a strategic plan based on the CRM data, we believe that well-controlled communication from the brand will allure the clients with brand messages. II. EXISTING AND FUTURE STAKES: Areas of transformation for the future ・We have been so far successful implementing new CRM DB using the PIONEER platform provided and run by Global IT team. It made our CRM database consolidated into one big database which made us feasible to do the borderless customer journey within Japan region and outside of Japan region in the future. We should take next step forward to build strategic marketing communications using salesforce marketing cloud aligning with each divisional business strategy. ・We are a human driven company, ensuring to collaborate with business team and IT team is the stake of the success of this mission. Also, very important to have good relationship with Global CRM team to understand their strategy. III. RESPONSIBILITIES AND ACCOUNTABILITIES: Based on above ＊Impact at our company ・Lead the operational management of Marketing Communication (EDM/LINE/DM) mainly using Salesforce Marketing Cloud and Qlick View, our analysis platform. ・Based on the CRM analysis and insights, create strategic CRM marketing communication planning using our own digital platform such as EMAIL and LINE, and non-digital communication such as DM system. ・For building a strategic communication plan and drive communication management, collaboration with divisional stakeholder, Japan F&B business team, W&F business team, legal, IT, Global PIONEER team is necessary. ■The Client Strategy & Communication Specialist is responsible for the following: ・Be the leader of the EDM operational management using salesforce marketing cloud. ・Take actions that lead to the acquisition of customer data and connect the prospect acquisition to the customer development journey. ・Develop and implement annual EDM planning and marketing automation plans in coordination with corporate division and external vendors. ・Control communication pressure based on figures to ensure optimal communication for the annual campaign. and ad hoc plans. This will keep the number of blocks low and prevent the outflow of acquired clients. ・Analyze post and measure results and adapt to the plan. ・Co-work closely with Client Data Analytics /Client Data Management/Marketing team and propose strategical plan to acquire clients and nurture clients through CRM communication. ・Objective and KPI setting to monitor performance of CRM communications. ・Proactively understand CRM related projects and work with IT and businesses to implement and develop client data related services and promotions. ・nsure that projects are managed in time and within budget. ■The key stakeholders and working relation will comprise: ・Client Analytics Team/Client Data Management team ・Japan F&B Marketing & Retail team ・Japan W&F Marketing & Retail team ・Japan corporate Social Media Lead, IT, Legal ・Global CRM team ※The position reports to Client Strategy and Communication manager |
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語学力 |
要 |
年収 |
700万～900万 |
給与 |
月給制 賞与 年３回 《給与体系》 ① 基本給 ② 季節賞与（４か月） ③ 業績変動賞与（グレードに応じた掛率） |
雇用形態 |
正社員 |
勤務地 |
東京都 |
休日 |
年間休日120日 【・完全週休2日制（土日） ※イベント実施時における土日勤務あ※ ・祝日・有給休暇、年末年始休暇、病気休暇、慶弔休暇、保存休暇 |
福利厚生 |
各種社会保険完備 退職金制度 ▼Benefits ・Health insurance ・Full transportation coverage ・Company PC/smartphone ・Condolence money ・Congratulatory money(Marriage/Baby) ・Staff sales (perfume & cosmetics / fashion products / watch & fine jewelry) ・Medical checkup ・Relo Club membership ・Recreation center / accommodation facility discount ・Sports gim ・Language training support -財形貯蓄制度あり - 社製品販売（香水・化粧品/ファッション商品/時計・宝飾） - フレックス勤務制度、有給休暇の他、病気休暇、保存休暇、慶弔休暇、その他特別休暇あり - 社内行事多数（年始全社員対象パーティー/お花見会/各種カルチャーイベント） |
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企業情報
事業内容 |
パリに本拠地を置く大手ブランド |
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業種分類 |
メーカー／化粧品 メーカー／アパレル・ファッション 流通・小売／小売 |
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