フランス有名ラグジュアリーブランド＊【香水・化粧品本部】Digital Communication Manager/Specialist 
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求人No. 148255
募集要項
業務内容 |
I. BUSINESS CONTEXT: Business context and operational challenges CHANEL Japan Fragrance & Beauty Products Division aims to enhance the value of CHANEL's client experience through touchpoints across on and offline. One of these touchpoints, the LINE CHANEL Beauty Account, has already established itself as a touchpoint between customer and the brand, while already have over 1 million friends and are on the path to not only communication, but also personal data acquisition from prospecting to CRM. From that, it is necessary to think strategically about the activation of LINE, including from a CRM perspective, to acquire as many prospects as possible through activation via LINE, to convert them into customers, and to increase the LTV with the brand. With the intense activation of LINE by competitors, the key is how to make it as a communication tool that will acquire new customers, and how to make it a tool that will lead to a better customer experience by proactively understanding LINE's services, which will continue to develop in the future. II. EXISTING AND FUTURE STAKES: Areas of transformation for the future Several successful activations have already been laid. Up to now, LINE Business Connect has been utilized to acquire customer data in a significant way. For example, it was an integration of communication and customer data acquisition, such as digital sampling, event reservations, and LINE stamps. Also implemented measures to enhance customer usability and engagement, such as linking Digital Member's Card to LINE and other programs. Since the acquisition of customer data through this Digital member's card is assured, a plan to expand the number of Friends should also be developed in parallel. The reason is that by gaining more Friends, the acquired customer data can be utilized in CRM. Also need to consider how we can improve customer usability and customer experience through LINE within CHANEL ecosystem. To achieve this, it is necessary not only to consider content as social media, but also to identify and introduce new services on LINE that will be beneficial to CHANEL. As CHANEL is a human driven company, ensuring to collaborate with corporate Media & Communication team and IT team is the stake of the success of this mission. Also, very important to have good relationship with Global Social Media team to get their understanding and approval by explaining the specificity of LINE, which is unique to Japan. III. RESPONSIBILITIES AND ACCOUNTABILITIES: Based on above Impact at CHANEL Lead the development and execution of F&B's LINE communication plan; develop a communication plan that can expand the number of Friends and execute it in collaboration with Global Social Media and Corporate. Develop and implement a plan to improve customer usability and customer experience on LINE. Collaborate with divisional stakeholder, corporate, and IT to lead to more valuable touch points. The Digital Communication Manager is responsible for the following: • Be the owner of the CHANEL Beauty Official account on LINE and other social media account • Develop and implement actions to increase the number of Friends in collaboration with corporate Social Media Lead and Global Social Media team. Also, take actions that lead to the acquisition of customer data, and connect the prospect acquisition to the customer development journey • Control communication pressure based on figures from the Corporate CRM to ensure optimal communication for the annual campaign and ad hoc plans. This will keep the number of blocks low and prevent the outflow of acquired Friends • Analyze post and measure results and adapt to the plan • Proactively understand LINE's ever-expanding services and work with IT, Corporate Social Media Lead and Corporate CRM to implement and develop services that benefit the business unit (LINE SSO, LINE works etc ) • Ensure that projects are managed in time and within budget The key stakeholders and working relation will comprise: • Japan F&B business team • Japan corporate Social Media Lead, IT, Legal • Global Social Media team What CHANEL can bring to the right candidate • Experience as a key luxury market leader • A company culture putting people first in every step on the way • Opportunity to interact directly with the French headquarters to propose and create your own plan to expand the brand's fan |
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語学力 |
要 |
年収 |
600万～1000万 |
給与 |
月給制 賞与 年２回 ・Based on your experience, skills and potential 《給与体系》 ① 基本給 ② 季節賞与（４か月） ③ 業績変動賞与（グレードに応じた掛率） Annual Salary (①＋②＋③)： |
雇用形態 |
正社員 |
勤務地 |
東京都 |
休日 |
年間休日120日 ▼休日 ・週休2日制（土・日） ・祝日、有給休暇、年末年始休暇、病気休暇、慶弔休暇、慶弔休暇、積立休暇。 |
福利厚生 |
各種社会保険完備 退職金制度 ▼Benefits ・Health insurance ・Full transportation coverage ・Company PC/smartphone ・Condolence money ・Congratulatory money(Marriage/Baby) ・Staff sales (perfume & cosmetics / fashion products / watch & fine jewelry) ・Medical checkup ・Relo Club membership ・Recreation center / accommodation facility discount ・Sports gim ・Language training support -財形貯蓄制度あり - 社製品販売（香水・化粧品/ファッション商品/時計・宝飾） - フレックス勤務制度、有給休暇の他、病気休暇、保存休暇、慶弔休暇、その他特別休暇あり - 社内行事多数（年始全社員対象パーティー/お花見会/各種カルチャーイベント） |
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企業情報
事業内容 |
パリに本拠地を置く大手ブランド |
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業種分類 |
メーカー／化粧品 メーカー／アパレル・ファッション 流通・小売／小売 |
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